
Is it real grass roots journalism or is it astroturf?
Photo by Björn Láczay. (License: Creative Commons Attribution)
As you may know I have voiced my concern in the past as to how Newsvine can be the target of inflammatory or inaccurate views, and hopefully Newsvine can make progress in promoting better content. Over the past few weeks it has seemed better overall, but then I discovered something very disturbing - something that in my opinion places into question how the Newsvine Code of Honor is enforced.
At first I really had no idea what I was up against when I look interest in a seed entitled "General Sanchez Rips the Media" from a publication called The New Media Journal. I was engaged in comments about coverage of Sanchez when the following exchange came along:
As for the troops, in almost ecah and every communication that we receive from soldiers in theater, they close their emails with, "Please keep telling the truth because the media isn't reporting what is actually happening over here."
PH: Who's "we"?
I am the managing editor of The New Media Journal. We recent thousands of emails a week from soldiers in theater and broadcast an Inernet show heard in military camps across the Middle East. That's who "we" is.
I found this to be a surprising thing: the editor of a publication was seeding content from his site onto Newsvine.
Just a one-time occurrence? Apparently not - this member has seeded more than 470 articles - with no original article contributions - all of them from The New Media Journal. Moreover, these articles are seeded with extensive keywording, indicative of an effort to make them more visible to search engines. This to me has all of the trappings of link farming - using a post to a Web site to use it as advertising for another Web site. While these articles are not written by the Newsvine member himself, acting as Managing Editor for The New Media Journal it appears to be that this having the same net effect as someone hiring a link farm service to promote their content through spam weblogs or other contrivances.
This advertising would be onerous enough unto itself, but then I started to investigate just who The New Media Journal is. It turns out that it is a member of The New Media Alliance, which is a foundation established by Heritage New Media Partners, Inc., a public relations company. The Heritage New Media Partners site lists as its primary service public relations, followed by media distribution (as in seeding PR on Newsvine) and research writing, as well as sponsoring The New Media Alliance, Inc. and TheRealityCheck.org. The New Media Journal site's metadata references The Heritage Foundation and the Alliance Defense Fund, channels for funding for public relations efforts for conservative causes.
What is going on here is a little more clear if you look at just what The New Media Alliance is all about. It is a Section 501(c)(3) organization, a non-profit organization. As stated in The New Media Alliance Web site they manage efforts to provide exposure for sponsored political views:
Through the managed efforts of our writers and media partners we promote awareness and educate all Americans to the impact of government, educational and traditional media policies and agendas, that have become increasingly repressive and partisan. Our mission is, therefore, to help sustain America's most basic and cherished freedoms by aggressively empowering conservative thought and perspective.
In other words, the PR from this organization is designed to seed "spin" into the news cycle.
How does this relate to The New Media Journal? The New Media Alliance site provides additional information:
Through our parent company, Heritage New Media Partners, Inc., the NMA is actively engaged with various conservative organizations, think tanks and activist groups which seek talented writers and researchers to perform research or to become involved in media campaigns by writing articles, commentary or news pieces.
The NMA's pool of participating writers are eligible to receive writing or research assignments for such work and will be provided with grant money to do so.
If you are a writer and would like to be included in the NMA writers pool to receive such assignments, please let us know and you will be contacted for follow-up information.
It appears as if writers working for The New Media Alliance receive "grants" that enable them to write materials for channels such as The New Media Journal - sponsored content, or PR. The New Media Journal does not pay these people directly, so it will have the appearance of "citizen journalism". Instead, it's likely with this network of alliances that "grant" money for these authors is funneled to them indirectly via The New Media Alliance. This enables The New Media Journal to claim that it is only providing an outlet for its contributors, as stated in their site:
Opinions expressed by contributing writers are expressly their own and may or may not represent the opinions of The New Media Journal, its editorial staff or its publisher. Reprint inquiries should be directed to the author of the article.
It's bad enough that Newsvine is apparently being used regularly as an advertising vehicle for sponsored PR content, but worse yet that it's being done apparently to further political purposes. If we are to have real citizens' journalism, we need to have some confidence that content being seeded and written in Newsvine has some level of independence and it not being put here at the behest of organizations or causes who want to use Newsvine as "astroturf" - content that is meant to appear to be coming from the grass roots that is in fact sponsored for political or commercial goals.
I leave it to you to judge how much of a threat this is to Newsvine but I am quite concerned about it. Feel free to share your thoughts as to whether this constitutes a Code of Honor violation or something else that requires Newsvine's attention. In the meantime I have been reporting content from this source as advertising. I am concerned that there are any number of "astroturf" fronts on Newsvine, but this is the first time that I have seen what appears to be an "astroturf" publishing organization using Newsvine as a publicity outlet on such a broad scale.
UPDATE: From Calvin Tang:
The user fsalvato's column will be wiped clean, and he has been moved back into the Greenhouse, pending his acceptance of our request to him that he abide by Newsvine's rules. Thank you for notifying us of this blatant disregard for the CoH#3.
Astroturfers, beware!
When you see people seeding their own content, as this managing editor has admitted, refer them to the Code of Honor, in particular item #3:
Newsvine is for collaborative discovery and discussion of the news, not self-promotion. Posting full articles which also appear on your blog is acceptable but seeding your own stuff is not.
You can also report them to the staff by going to their column, clicking on the Report Bug button, switching the subject to "Report Spam or Malicious User," and describe the situation.
On the bright side individual opinions do count at Newsvine and we'll get to see what the community thinks of being a profit center for an industry rag.
Where ever that balance lands it's not a managing editor driving users to his publication from here!!
We'll see if any of you have the gray matter to either read the COH or realize that Mr. Salvatore isn't violating it:
3. Newsvine is for collaborative discovery and discussion of the news, not self-promotion. Posting full articles which also appear on your blog is acceptable but seeding your own stuff is not.
Mr. Salvatore is managing editor of this publication. COH 3 applies only to seeds from a person's blog not a publication's website. Here's Mr. Salvatore's archive of pieces. Now either find an instance of where he seeded one of his own articles or stfu.
OTHO, this lefty has a history of seeding stuff from his own blog but in the minds of the intellectual Stalinists here that's apparently just peachy keen.
Excellent catch PH,
We definitely cannot allow Newsvine to be used as an advertising base for websites, regardless of their positions...
Bill,
It's his news site, that is self-promotion. (You can see Calvin affirm this below.)
Len Hart is also violating the CoH by self-seeding. I'll report him as well.
Not everyone gets caught right away. If you help police the vine and turn in violators too, we'll be able to catch more Len Harts and fsalvatos together.
The point is, you cannot seed material from a site that you are affiliated with in any way (beyond just being a reader, that is). So, I cannot simply seed every one of Mike D's blog entries, just because I did not write them, and vice versa. It's the spirit of the CoH3 that I'm enforcing here.
Seeding is a form of nomination. I do not think it is tasteful to simply blanket nominate all content from a site that you are the editor of. I do not digg as many Newsvine articles as possible, for this very reason; doing so would be very poor form.
Thank's for the clarification, CT. Perhaps an amendment to COH No. 3 is in order to make this point more explicit.
As it reads now it led me to believe that so long as you weren't seeding your own bylined stuff if it was cool. Kinda confusing.
intellectual Stalinists here that's apparently just peachy keen.
OTHO, this lefty has a history of seeding stuff from his own blog but in the minds of the intellectual Stalinists here that's apparently just peachy keen.
I'm still having trouble on why this was ever a right/left issue though. I think most of us saw it as a right/wrong issue. I guess some of us can't help but reduce it down to an argument.
I'm still having trouble on why this was ever a right/left issue though. I think most of us saw it as a right/wrong issue. I guess some of us can't help but reduce it down to an argument.
The point Bill Harrison made clear to me was he agrees with some spammer paid off by the corporate-fascists enough to freak out when the guy is exposed. But then again, maybe I'm a 'Stalinist' ;-)
But then again, maybe I'm a 'Stalinist' ;-)
I thought that shaving the beard cured that! :~)
Take it up with Len Hart, Bennoboy. Tell me where this seed takes you.
I'd say that Len Hart is violating the CoH. Many of his seeds all come from the same source on blogspot. No friends, no articles written. There's nothing wrong in an of itself with not having friends or writing articles, but taken as a whole it speaks volumes.
What Damian said. The guy is just not doing it the Newsvine way.
I do plan to open up the current CoH for revisions/improvments, soon. The community's input will be an important part of this.
I hope that this definition of "sarcasm" will be reviewed, as not a synonym for "irony", and the use of it will be seen as inflammatory when it is appropriate.
sarcasm |ˈsärˌkazəm|
noun
the use of irony to mock or convey contempt : his voice, hardened by sarcasm, could not hide his resentment.
Source: New Oxford English Dictionaries.
Hopefully they are forced to comply with the CoH. I have reported several users like this though none were nearly this prolific with their seeding.
Some self-seeders are more obvious than others, PH. This is one of the not-so-obvious ones.
I certainly agree that this kind of propaganda does not belong on Newsvine, and I'd like to caution everybody to not always believe what they read. Most news is propagandist on some level, or is written in such a way as to promote a desired belief in its reader.
The user fsalvato's column will be wiped clean, and he has been moved back into the Greenhouse, pending his acceptance of our request to him that he abide by Newsvine's rules. Thank you for notifying us of this blatant disregard for the CoH#3.
Hooray! Newsvine staff to the rescue..
PH, Thanks for your wonderful investigative work! You have added great value to Newsvine!!!
Three cheers for a victory and ethics uncompromised, kudos and thanks to Partisan Hack and Calvin.
That's one down, and a nasty piece of work at that. What about the other spammers that seem to be breeding around here?
That's fantastic. Nice work.
I've noticed a few users that are blatantly spammers. Is there a report user button, where we can report users as spammers?
Yes, you just go to their main column page (link to it is their clickable name, or in the upper right of any of their seeds or articles, you'll find : Visit so-and-so's column >>). Once you're at their main column page, in the upper right at the top is the Report Bug button. Click that, and it will take you to a form email, and one of the items in the Subject drop-down list is Report Malicious User. Choose that option, fill in the text box underneath & explaining that the person is spamming/advertising.
Why don't you contact Newsvine through the Help/Contact Us/Report malicious user route and let us know Newsvine's response. It sounds like you have a good case, so report it.
I sent an email off to them y'day. The ! button isn't the best way to report this kind of infraction.
Whoa Partisan Hack, I thought I had come across a new Tom Clancy novel read I read your article ! Very nice work and I sure am glad that you did the work to keep this kind of bias out of Newsvine. Very Good Job !
The scary part is that this is likely just the tip of the iceberg.
I kinda sorta got the feeling that you are right on target on that one the more I read and the more I Google around and see the same thing on Newvine show up over and over again on numerous blog all over the place. We need to add a few more options to the ! command about self blogging and My feeling is after perhaps a few reports, that person is barred from posting. The Greenhouse is starting to get rather full these days and seeing some of the posters with 20-30 seeded posts on their own blogs is nuts !
You are just too cool Calvin...thanks.
To Partisan Hack: It's true we have disagreed occasionally, but I have to give it to you for this investigation. Slick and quick, and then the offender squashed by CT.
Good work. Could be a RAOV in your future.
On a side note, did you notice all the misspellings in the quoted text from this New Media Whatever? An obvious front for an individual pushing his own agenda.
Now there is nothing inherently wrong with this, to a degree. It's one thing to express an opinion, and another to deliberately link farm.
I'm getting quite overloaded by moderation duties. We'll have some helping hands soon enough. In the meantime, please excuse latent responses to malicious user reports. I'm still staying on top of general abuse reports though, so keep em comin!
Nice work Partisan Hack, another Burson-Marsteller stooge bites the dust.
Huzzah ! Huzzah ! Huzzah !
Ooh, Burson-Marsteller now my ears really perk up and interesting who a top political client is, Hillary,
A host of prominent Republicans fall under Penn's purview. B-M's Washington lobbying arm, BKSH & Associates, is run by Charlie Black, a leading GOP operative who maintains close ties to the White House, including Karl Rove, and was former partners with Lee Atwater, the political consultant who crafted the Willie Horton smear campaign used by George H.W. Bush against Michael Dukakis in 1988. ..
In recent years Black's clients have included the likes of Iraq's Ahmad Chalabi, the darling of the neocon right in the run-up to the war; Lockheed Martin; and Occidental Petroleum. In the summer of 2005 he landed a contract with the Lincoln Group, the disgraced PR firm that covertly placed US military propaganda in Iraqi news outlets. The agreement, according to Intelligence Online, allowed the Lincoln Group to "tap into BKSH's extensive contacts in the Republican administration." When asked by The New Yorker if there was too much cronyism in Iraq, Black responded, "I just wish I could find the cronies."
Black is only one cannon in B-M's Republican arsenal. Its "grassroots" lobbying branch, Direct Impact--which specializes in corporate-funded astroturfing--is run by Dennis Whitfield, a former Reagan Cabinet official, and Dave DenHerder, the political director of the Bush-Cheney '04 campaign in Ohio. That's not all. B-M recently partnered with lobbyist Ed Gillespie, the former head of the Republican National Committee, in creating the new ad firm 360Advantage, which is run by two ad men for the Bush-Cheney campaigns and which includes a few prominent Democrats. Its first project was a campaign for the neoconservative Weekly Standard magazine against "liberal bias" in the media.
The firm defended Procter and Gamble's Olestra from charges that it caused anal leakage, blamed Texaco's bankruptcy on greedy jurors and market-tested genetically modified foods for Monsanto. Penn invented the concept of "inoculation," in which corporations are shielded from scandal through clever advertising and marketing. Selling an image, companies realized, was as important as winning a legislative favor....
Penn kept his foot in the political world through the Clintons. In 2000 he became the chief architect of Hillary's Senate victory in New York, persuading her, in a rerun of '96, to eschew big themes and relentlessly focus on poll-tested pothole politics, such as suburban transit lines and dairy farming upstate.
Oooooohhh, how sinister. Since BKSH & Associates has its offices in my building I'm sure to confront Charlie Black with this dark conspiracy the next time I see him.
It's not conspiracy Bill, it's pure greed, business devoid of ethics to manipulate public opinion for a fee.
LOL. Do you think various organizations should have no right to have their views presented to the government vis-a-vis legislation that affects them? You know that whole lobbying that thingy that started out in the lobby of the Willard Hotel way back when and what the Founders called the beauty of competing interests.
Indeed, and it was Sigmund Freud's own nephew, Edward Bernays, who first fully appreciated the gravity of psychological manipulation for a fee. He's what we might call the "father of spin" and he even wrote a book about it : Propaganda, ISBN 0970312598 (1928).
"If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it," Bernays argued. He called this scientific technique of opinion molding the "engineering of consent."
Personally, I'd prefer informed consent by free will rather than paid manipulation. It's one reason I don't have my television on every waking moment. Turn it off! You'll especially notice in six months to a year just how the TV manipulates your thinking. Are you in control of your own mind? Or are they?
From Propaganda:
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ... We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ... In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons ... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
Well my problem with companies like Burson-Marsteller is the way they blur the line between spin and bold faced lies. This is not in the publics interest and does not keep the citizenry properly informed, so it sabotages the democratic process.
It is a common fallacy that we act in any way independently. We are completely subject to untold drivers of our behaviors which are constantly remolded minute by minute. And not just by advertising, but by policy, by social milieu, by family and friends. It is a common problem as to whether we are actually affected by those things for which we have recognition of their potential influence, as opposed to those things which pass unnoticed beneath our perception and yet unknowingly deeply influence us.
For every source we can perceive, there are so many others that pass unquestioned and embed in our psyche. Our purported and much vaunted freedom is nothing more than a facade to distract us from the actual state of our being.
I so love paranoia!
That's what Factcheck.org is for. Political campaigns have consisted of spin from the gitgo. It's the job of the informed voter to read and investigate and not base one's vote on some campaign ad that runs on commercial breaks of American Idol and Dancing With the Stars.
...and not base one's vote on some campaign ad that runs on commercial breaks...
...but alas, that is the American way.
Bill, the debate is nothing to do with the question of groups having the right to lobby, to extrapolate this thread to that scale is ludicrous. The matter in hand is the debate over whether there is any place on Newsvine for content generated, directly or otherwise, by PR companies. The consensus seems to be that there is not. I haven't seen you refute this idea in principle, neither have I seen anyone here directly attack the right wing political stance you are so proud of. All that has happened is that you have flamed the thread and some people have risen to it. Contribute to the argument or I call you troll, sir.
...Ohhh, Bill Harrison, Ribeye done called you out... Well, what say you sir?
Very interesting that Ribeye has been on Newsvine since the Beta days, Despite a record that shows no posts and very few votes and/or comments, Ribeye clearly knows of some of the personalities on Newsvine and their political leanings.
I am always conscious that Newsvine comprises far more than those who are actively writing, seeding and engaging. The power and value of Newsvine's lurkers should never be underestimated.
If Burson-Marsteller was around for the Third Reich they would be their to represent them, That is one strange group of "unique people on a interesting vision" yikes..scary
Do you think various organizations should have no right to have their views presented to the government vis-a-vis legislation that affects them?
Not any more then an individual has rights, but how many common people can afford the bribes, or are able to pay lobbyist to present there cases?
They are thoroughly malignant across the internets, proof being here.
Ok, forgot links are omitted here. Do a Google Internet Search in Parenthesis for "New Media Journal" and you'll see them all over the place. Even a sourcewatch wiki mockup of their supposed "independent" status.
Compared to individuals it's a big darn one to be dumped in our pond.
*muttering: Always wake up too late for stuff like this...*
hehehe
Never too late to enjoy a bit of cooked goose. :~)
Great Job, Hack.
I think having the Newsvine tag on here keeps you from being on the front page but check with someone who knows, just crossed my mind when this didn't show up there after so much commenting. Anyone know that??
You're right, Pamela. This happened to one of Forest's articles the other day. Once he removed the Newsvine tag, the article showed up on the front page.
It's to keep meta articles off the front page. Articles about Newsvine should include the newsvine tag for just that reason.
You can also simply contact the Newsvine staff if you see a violation of the COH. There are occasional articles like this that get some action, but there are probably lots more that nobody notices. Articles are by far less reliable for correcting problems than simply talking to Calvin or someone else on the staff.
No, I meant sending them an email actually. Just go to Help, then Contact Us. There's a drop down for the reason for the contact, and one of the options is "Report spam or a malicious user". Put in your concerns and they should get back to you.
Using the "newsvine" tag keeps an article out of the "Columnists." It does not, as far as I can tell, keep an article out of it's chosen category. If "none" was chosen, it will not appear on the front page.
There are always attempts to circumnavigate this function by not adding the "newsvine" tag when publishing an article about Newsvine, but it's truly unnecessary. If published to appropriate groups (Metavine, Newsvine Community, etc.), then this type of content usually gets plenty of exposure.
And it's received this amount of attention for a reason--you've done a great job.
Wow!! Good catch, good seed!
It is outstanding and to a fine point it is an original article and a heck of a scoop. We hear complaints that the Administration can't gather enough intelligence but between the political marketing and corporate think tanks it seems the Board Room's have us pegged down to the blogs, 'sup with that?? Does DC cause amnesia??
It's not DC as we know this stuff happens from sea to shining sea. I'm inclined to think that it's money that causes amnesia... lots and lots of money. Money is power.
Great investigative work Partisan. Good to see Calvin stepped in quickly and effectively. It's a good example of how to catch astroturfers.
Good discussion on the thread.
Round of applause to one and all greens; keep making us proud and we'll try to do the same!!
he was a pretty determined guy. all those seeds and rarely more than a vote.
my wife has promised to stop seeding articles about me in the "Hot Guys" group
Partisan Hack - Excellent job. Thanks for brining this to people's attention. Those of us who regularly patrol the Greehnouse find this type of thing all the time. It's nice to know that Newsvine users take the time to check things out. Perhaps more folks will be alert for this type of thing now that you've done some detective work & posted this article. Kudos. :)
Eye-Opening! Thank you Partisan Hack for investigating and explaining how "astroturfing" works. I think this practice is beyond bad taste, it is deceptive and I am glad to see that Newsvine acted.
What will prevent another person from this PR firm from picking up where the other guy left off and continue the astroturfing? Just curious.
I thought I had seen this happening at the beginning of this summer. I called it the "summer intern miracle".
Hey Calvin please also review (and likely delete) sherrywilson - she has just spammed my comment tracker as lauhal tirelessly pursues (well done) useless vine spammers.
What an annoyance!
PS - Lauhal, I (!) a few articles but have less stamina than you - kudos.
Ha! I'd probably fall over if I knew how many Greenhouse (!) I've submitted. *blushes*
37, 823.
Ha! I'm just hoping they don't keep track.
I've been counting.
You leave more comments on my tracker than anyone, and it's never stuff I want to read.
37, 823.
37, 823. Wait a min. Is that as in 37 thousand ???? No wonder I have never seen the front page of Newsvine, its all laughalls fault !
I'm still very new to Newsvine, and have been enjoying it - and this post gives me even more reason to like this place. A user cared enough about a potential problem to bring attention to it, and the staff looked into the matter and addressed it in very timely manner. Thanks!
Great work, PH. Thanks.
Lets look on the bright side. Imitation of newsviners is a very sincere form of flattery.
What ever that means I don't know, I was only paid to write it. OOooops.....
By the way - I missed commending you in my earlier commentary - good job!!
PH
Now move on to the crap coming from Fort Knocks or what ever it's named. Same M.O. one person piping manure into the menu from the same ole' pile of crap.
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